UNDP 2096 Communication and Brand Development Associate in Serbia 152 views

Purpose

To provide support services for the Serbia Creates Platform.

Objective

To ensure results oriented, effective, efficient and accountable implementation of the project communication activities.

Background Information

UNDP responds to the global challenge of developing institutions and processes conducive to development. These institutions and process should be responsive to the needs of ordinary citizens, including the poor, and should promote transparency of political process and accountability of holders of public offices to its electorate. UNDP helps countries strengthen electoral and legislative systems, improve access to justice and public administration and develop a greater capacity to deliver basic services to those most in need. Through its programmes, UNDP brings people together, fostering partnerships and sharing ways to promote participation, accountability and effectiveness at all levels.

Good governance has 8 major characteristics: participatory, consensus oriented, accountable, transparent, responsive, effective and efficient, equitable and inclusive and follows the rule of law. UNDP’s programming in this area contributes to Goal 16 of the Agenda 2030, providing support to governments to integrate the SDGs into their national development plans and policies. Within this broad context, UNDP’s specific niche lies in supporting institutions for engaging in open practices, embracing data-driven decision making and higher civic engagement as means to transform governance. In our work across the globe, we see more and more people, particularly young women and men, push the boundaries of citizen engagement and work towards a future they want. We see the emergence of new infrastructures of social innovators, entrepreneurs and civil society and dramatic shifts in the development landscape, accelerated by new technologies and new finance models. Innovation for development is about identifying more effective solutions that add value for the people affected by development challenges – people and their governments, our users and clients. And we firmly believe that achieving the Sustainable Development Goals (SDGs) requires deliberate, calculated investments in testing new ways of triggering change. Technology is often a powerful enabler and vessel for innovation. But technology does not equal innovation per se. The key aspect is the value added and measurable progress to bring about real improvements in peoples’ lives.

In 2017, the Prime Minister’s Cabinet commissioned a study in cooperation with the World Bank to determine the benefits of the creative industries to the local economy and society. Findings demonstrated several potentials such as small businesses & entrepreneur growth, a skilled workforce, export potentials, boost of tourism and soft power, cultural diplomacy etc.

As a result of this process, the Cabinet determined to focus on creating an enabling environment for creative industry growth. In light of the above, the Government determined to create an initiative within the Prime Minister’s Cabinet, to drive sector development. Serbia Creates – a campaign designed to make Serbia known for its creativity, innovation, inventiveness and ingenuity. At the campaign’s heart lies the goal of influencing and fundamentally altering Serbia’s international reputation towards a more modern, digital, collaborative, creative – and realistic – brand communication.

The selected candidate shall work directly with the Team for Creative Industries within the Prime Minister’s Cabinet and shall report to the Technical Advisor – Creative Industries and Tourism.

For more information on governance related initiatives UNDP is supporting, please visit: http://www.rs.undp.org/content/serbia/en/home/operations/projects/overview.html

Measurable outputs of the work assignment

Under the guidance of the Portfolio Manager, the Communication and Brand Development Associate will:

Support the formulation and implementation of communications plans:

• In cooperation with the Serbia Creates PR Manager, prepare and implement a semi-annual communication plans;
• Assist in formulating messages and identifying communication channels for different target groups with regard to the Serbia Creates programme areas and projects;
• Ensure the implementation of communications activities included in the plan;
• Keep abreast of most recent political, economic and social developments, and keep the staff informed of any news, which can affect Programme activities;
• Prepare press releases and media advisories, speeches or talking points, articles and success stories, organize and coordinate press conferences, book media interviews, in close coordination with Serbia Creates PR Manager;
• Organize and facilitate media coverage of the Serbia Creates work (in various print and electronic media, inclusive of social media);
• Prepare communication and brand documents and publications:
• Contribute to the writing of documents, publications, and other outreach products identified in the plan;
• Advise on publication policy, provide editorial and branding support (including through communication with designers, and technical persons).

Preparation and implementation of brand development activities:

• In cooperation with the Team, prepare a semi-annual brand development plans;
• Ensure the implementation of the activities defined in the plan;
• Advise on the brand positioning through various public and media activities, building new and strengthening existing partnerships;
• Ensure adequate visual implementation/presentation of the Serbia Creates brand across all events, brand appearances, printed and digital materials, etc. in accordance with the brand book;
• Oversee the production of all in-house and partner events;
• Performing other duties as required.

Performance Indicators for evaluation of results

• Good project communication products prepared;
• Project outreach materials timely prepared;
• Project reports prepared;
• Effective support in organization of events provided .

• Excellent organizational and time management skills;
• Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability;
• Demonstrates integrity by modeling ethical standards;
• Focuses on impact and result for the client and responds positively to critical feedback;
• Consistently approaches work with energy and a positive, constructive attitude;
• Builds strong relationships with clients and external actors;
• Excellent information technology skills, including word processing, database applications, presentation software, and internet;
• Compliance with UNDP rules, regulations and policies ensured.

Education:

• Minimum University Education in the area of social sciences or secondary education with at least 7 years of relevant professional experience.

Experience:

• At least BA and 5 years of relevant experience in the area of communications and brand development or a secondary education with at least 7 years of relevant professional experience.
• Work experience in an international organization, government institution, or non-governmental organization would be an asset.
• Experience in organizational activities; evidence of ability to express ideas clearly; to work independently and in teams; to demonstrate a sense of self-assuredness combined with cultural and gender sensitivities.
• Proficiency in the usage of computers and office software packages (MS Word, Excel, etc) and knowledge of social media and online platforms.
• Strong communication and interpersonal skills.

Knowledge:

• Understanding of Serbia’s political, institutional and socio-economic situation;
• Profound understanding of creative industries and relevant government policies in this area;
• Familiarity with the main governmental, nongovernmental and international actors in the field of creative industries will be considered an asset.

Language Requirements:

• Excellent knowledge of written and spoken Serbian and English.

Important applicant information

All posts in the SC categories are subject to local recruitment.

Applicant information about UNDP rosters

Note: UNDP reserves the right to select one or more candidates from this vacancy announcement. We may also retain applications and consider candidates applying to this post for other similar positions with UNDP at the same grade level and with similar job description, experience and educational requirements.

Workforce diversity

UNDP is committed to achieving diversity within its workforce, and encourages all qualified applicants, irrespective of gender, nationality, disabilities, sexual orientation, culture, religious and ethnic backgrounds to apply. All applications will be treated in the strictest confidence.

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