Head of Digital Engagement – Switzerland 8 views

Join MSF OCG as a Head of Digital Engagement!

We are looking for passionate candidates ready to contribute to our humanitarian mission.

Below, you will find the job details and the qualifications we are looking for.

Inclusivity and Diversity at MSF

Do your qualifications and experience not exactly match all requirements of the job?

At MSF OCG, we are committed to an inclusive culture that supports and amplifies the diverse voices of our staff members. We strive to create workplaces where teams of people with diverse backgrounds, characteristics, perspectives, ideas and experiences work together to advance MSF’s social mission and create better outcomes for our patients and the communities we work with.

We understand that some people may hesitate to apply for employment if they don’t meet all listed job requirements. Research shows that this is especially true for women. If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every listed qualification.

We encourage applications from individuals of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability status, and all other diversity characteristics.

MSF does not tolerate sexual exploitation and abuse, any kind of discrimination or harassment, including sexual harassment. All selected candidates will undergo reference checks.

Context & mission

Médecins Sans Frontières is an independent, international medical and humanitarian organization that provides care to people in need, people affected by natural or man-made disasters, and victims of armed conflict, without discrimination and without regard to race, religion, creed or political affiliation (MSF Charter).

The MSF movement is built around 5 operational centers supported by 24 sections and offices worldwide. MSF Operational Center Geneva (MSF OCG) is one of these centers.

The Head of the Digital Unit leads the definition and implementation of MSF OCG’s digital strategy to maximise MSF’s visibility and engagement with Swiss audiences, in line with the objectives of the Communication and Fundraising Department.

As part of the department, the role contributes to building and sustaining meaningful engagement with audiences in Switzerland and globally thereby strengthening MSF’s ability to speak out on behalf of populations in distress and secure essential social and financial support.

“Boost digital” is a core pillar of the Communication and Fundraising Strategy 2026–2031. The Head of the Digital Unit advances this ambition by driving plans to maximize impact of informative content about MSF on digital channels, to acquire new donors, to deepen supporter engagement and expand MSF’s digital reach overall.

Tasks & Responsibilities

Digital Strategy, Planning, and Performance Steering

• Define and steer the mid- to long-term digital strategy for MSF OCG, ensuring full alignment with the Communications and Fundraising strategy.
• Lead digital annual and multi-year planning, including the definition and monitoring of annual targets and budget, and ensure strong integration with departmental planning processes.
• Steer performance through clear objectives, KPIs, and regular review of results, driving corrective actions and continuous improvement.

Supporter Engagement and Online Acquisition

• Steer the development of integrated digital engagement strategies across owned channels, in collaboration with relevant teams and MSF sections, to strengthen reach, relevance, and long-term supporter engagement, in support to operational communication activities.
• Drive online donor acquisition and lead generation strategies, in close collaboration with fundraising teams, to support sustainable growth of MSF’s supporter and donor base.
• Ensure digital engagement strategies effectively support campaigns, operational communication, advocacy, public engagement, and staff recruitment objectives.
• Ensure continuous monitoring of digital trends and drive innovation by identifying and prioritising new tools, formats, and approaches that strengthen digital engagement and online acquisition impact.

Data, Insights, and Market Benchmarking

• Establish and oversee a coherent framework for digital analytics, KPIs, and reporting across Communication and Fundraising.
• Monitor market benchmarks and sector standards to assess MSF’s digital performance and inform strategic positioning.
• Promote a data-driven culture, ensuring insights and benchmarking are translated into strategic decisions and optimisation of digital investments.

Digital Ecosystem, and Governance

• Oversee the coherence, sustainability, and evolution of MSF’s digital ecosystem, including platforms, websites, and their integration with systems, in collaboration with the Fundraising Operations and Systems team.
• Ensure sound governance of MSF’s digital footprint and structures, including clear oversight of platforms, channels, and external digital partnerships.

Team Management, and Knowledge Development

• Lead, manage, and develop the Digital Unit, fostering a high-performing, collaborative team and ensuring appropriate capabilities, roles, and development pathways.
• Provide functional leadership and coordination across digital roles within Communication and Fundraising, ensuring coherence, shared standards, and effective collaboration.
• Ensure the development, sharing, and capitalisation of digital knowledge and expertise within the team and across the department.
• Represent MSF in relevant internal, interdepartmental, and international digital platforms and fora.

Your profile

Education

Essential:

• Degree in Digital Marketing and Communications, Digital Technologies, or similar.

Desired:

• A postgraduate degree (e.g. Master’s or MBA) is an asset.

Experience

Essential:

• Over 6 years of professional experience in developing and managing successful complex digital projects and strategies.
• Proven experience in leadership and team management experience.
• Experience overseeing digital platforms and ecosystems in collaboration with IT / technical teams.

Desired:

• Experience in the non-profit sector.

Languages

Essential:

• Good command of French and English or German and English.

Desired:

Knowledge

• Web and social media platforms, content management systems, and publishing tools.
• Digital analytics and tracking frameworks.
• Digital architecture, information structure, and accessibility standards
• Knowledge of the Swiss digital landscape, including platforms, audiences, and usage trends, is an asset.

Behavioral & Managerial Competencies

• Leadership
• Adaptation capacities and flexibility
• Cross-cultural Awareness
• Ability to work under pressure

Terms of employment

• Full-time position 100% (40h/week)
• Open-ended Contract
• Working place: Geneva, Switzerland OR Zürich, Switzerland
• Ideal start date: March 2nd, 2026
• Gross annual salary (for 100%): from CHF 119’964.- to CHF 134’604.- (salary commensurate with equivalent experience and internal salary grid)
• Paid vacation: 25 days per year, prorate temporis, plus any Swiss public holidays falling within the contract period.
• Pension plan: pension contribution covered 3/4 by MSF, 1/4 by staff member.
• Relocation package if moving from a different country to Switzerland.