Fundraising Officer (Marketing Services), Kuala Lumpur/Putrajaya, Malaysia 218 views

Job no: 528232

Position type: Fixed Term Appointment

Location: Malaysia

Division/Equivalent: Bangkok (EAPRO), Thailand

School/Unit: Malaysia

Department/Office: Kuala Lumpur, Malaysia

Categories: Private Fundraising and Partnerships, NO-1

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Hope

How can you make a difference?

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does – in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life – in its social, political, economic, civic and cultural dimensions – her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens – addressing inequity – not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Job organizational context

The position of Fundraising Officer (Marketing Services) at the NO-A level in the Malaysia Country Office, in the section of Private Sector Fundraising & Partnerships, reports to the Fundraising Specialist (Marketing Services) #108751, who is at the NOC level.

Purpose for the job

UNICEF Malaysia has 127,000 regular pledge donors (2018) and the PSFR income reached USD18 million in 2018. This post is responsible for developing the planning, implementation, monitoring and evaluation of marketing communication strategy, to engage with existing and potential donors, to help achieve our target of 200,000 donors and US$25m in 2021 and to promote respect for children’s’ and women’s’ rights and to support UNICEF’s mission in the country.

Summary of key functions/accountabilities:

1) PFP Communication plan

Support the development and implementation of a medium to long-term strategic PFP Communication plan to maximize the combined impact of PFP’s many activities; and continuously update and work the deadlines of the PFP communications calendar for all fundraising activities, proposing relevant UNICEF priority themes for each.

2) Contracts and Vendors Management

  • Work with Fundraising Specialist to plan all campaign, budget and vendor contracts required to support content generation such as visual and video production, creative artwork, printing and etc. for appeal and donor retention materials ( example: Appeal brochure, annual review booklet, F2F materials).
  • Prepare Terms of Reference (TOR), technical evaluation matrix, proposal template, manage tender bidding process with the support from Supply and Procurement unit and Fundraising Assistant.
  • Monitor contracts budget, expenditure and contract deliverables.

3) Donor Retention

Support the development of fundraising communications materials in support of donor retention (such as newsletters, donor emails and the annual review) and other fundraising materials appropriate to relevant target audiences.

4) Donor Acquisition

Support donor acquisition activities for all channels by providing research and development of materials needed for face-2-Face, Direct Mail, press advertising inserts, e-mail marketing etc and work with creative and advertising agencies from conceptualization to finish artwork.

5) Develop a communication fundraising package for use in emergency appeals

Impact of Results

Effective communication to both potential and existing donors will support the achievement of the office’s fundraising strategy. This position would support the development of fundraising communication materials from all level of UNICEF programmatic work (in-country and global) that would positively affect potential and active donors understanding, engagement and commitment to UNICEF to drive fundraising income leading to higher return on investment. This position would support the integration of program communication, supporter engagement and fundraising and articulate it’s often complex and sophisticated up-stream programmatic work in simple and easy to understand language to donors and supporters and support MCO’s new Supporter Engagement Strategy.

Competencies and level of proficiency required

Core Values

  • Commitment
  • Diversity and inclusion
  • Integrity

Core Competencies

  • Communication [ II ]
  • Working with People [ II ]
  • Drive for Results [ I ]

Functional Competencies

  • Formulating Strategies and Concepts [II]
  • Relating and Networking [I]
  • Persuading and Influencing [II]
  • Applying Technical Expertise [I]
  • Learning and Researching [II]
  • Planning and Organizing [II]

Recruitment Qualifications


  • A first level University degree in the following areas: Communications, Journalism, or equivalent professional work experience in the Marketing communication area.
  • Advanced University degree in one or more of the disciplines relevant is an asset


  • At least 1 year of professional working experience
  • Preferably 5 years practical professional work experience in marketing communication, print and broadcast media, or interactive digital media. Experience in developing marketing communication materials for campaigns and programs that are aimed at reaching sales targets.

Language Requirements

  • Good working knowledge in English and the local language.
  • Knowledge of an additional UN language an added asset.


  • The remuneration for the above position may be access through UN Salaries Website as follows: (subject to mandatory deductions for pension contributions and health insurance, as applicable) and other benefits including 30 days of annual leave, mobile allowance, and dependency allowances for dependent family members.
  • Pension All staff members with six or more months of contract duration will be participants of the United Nations Joint Staff Pension Fund. The pensionable remuneration, will be subject to a
  • 9% deduction as a staffs contribution. The Organization pays a contribution equivalent to 15.8% of a staff’s pensionable remuneration to the fund on his behalf. On separation with less than five years of service, the staffs contribution will be refunded with interest. Website:


  • All eligible Malaysians are encouraged to apply.
  • A written test may be used as a form of screening.
  • In the event that your candidature is retained for an interview, you will be required to provide, in advance, a scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position. UNICEF only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: Some professional certificates may not appear in the WHED and will require individual review.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.


  • UNICEF is committed to workforce diversity and encourages all qualified male and female applicants to apply within its workforce and from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization.
  • Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.
  • Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Advertised: Dec 04 2019 Singapore Standard Time

Application close: Dec 17 2019 Singapore Standard Time

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  • Closes Dec 17 2019

    Fundraising Officer (Marketing Services), NOA, Kuala Lumpur/Putrajaya, Malaysia #69989 in Malaysia

    UNICEF is searching for qualified candidates to apply for the Fundraising Officer (Marketing Services) NOA, which will be based in the KL Office

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