CARE is an international NGO with local staff and community partners in 100 countries. We create local solutions to poverty and inequality and we seek dignity for everyone every day and during times of crisis. These solutions have a broad range, from disaster response to food and nutrition to education and work for women and girls to healthy mothers and children. CARE puts women and girls at the center of everything we do because when they have equal access to resources, they lift their families and communities out of poverty. Our staff live where they work, which makes us effective at understanding the challenges they face. We’ve been doing this for 75 years, since World War II. It started with the world’s first CARE Package® of food for the post-war hungry in Europe. Our work today is as important as ever, we believe that poverty and inequality are historic injustices that we can end within a generation, for good. If you share our core beliefs: poverty is an injustice; poverty is solvable; and together, we have the power to end it, join us, and Fight with CARE.
Work Location : US – Atlanta, GA Type of Post : Not Applicable
Other Possible Location : Funding : APPROVED
Expected Travel : up to 20% Type of Contract :
Language Requirement : ENGLISH Application Deadline :
Employee Duration : Active Full-Time
CARE USA has ambitious plans to grow its impact and influence over the next few years with a bold vision to raise $2billion and to impact 200mil lives by 2020. As part of this growth strategy CARE needs to build greater awareness of the organization within the domestic US among the general public and key influencers and stakeholders. To achieve this CARE is looking to aggressively grow its media reach and cut through and has created this new position of AVP Media & Public Relations to be based in NYC and lead the overall media relations and PR strategy and approach for the US organization.
This person will work with a team based across DC, Atlanta and LA as well as two external agencies. This person will need to assess talent and structure and build out the team and resources as needed to deliver growth in media coverage, public awareness, brand profile and though leadership – including developing the profile of the CEO and other key executive leaders and experts in the organization. This role will focus on building media and influencer strategies for CARE to break through in the national press and social media, as well as at conferences and other key profile building opportunities in order to tell the story and build constituents for our mission in overcoming poverty, achieving social justice and empowering women & girls globally.
This leader will be the most senior leader in the marketing / comms team after the CMO – and will be a key part of the senior leadership team in marketing helping build overall marketing strategy to drive growth for the organization and support our fundraising and advocacy goals. This role will also be a senior leader in the organization as a whole and will work closely and frequently with the CEO and other senior leaders across the organization. The ideal candidate will be a proactive self-starter, with a can-do attitude, an in depth understanding of modern media and will have a strong network of contacts who are media influencers that can be leveraged to help CARE get it story out to the US general public. This role will promote CARE’s work and brand in the media, secure coverage of CARE initiatives in U.S. news outlets and build relationships with journalists who keep the public informed about issues related to fighting poverty. At times, s(he) will act as a spokesperson for CARE. The position will be responsible for preparing CARE staff for media interviews, tracking CARE’s media coverage and analyzing that coverage to generate future opportunities. S(he) will help develop, manage and/or execute communications strategies that support CARE’s signature issues, advocacy priorities and fundraising goals. Effective performance will safeguard CARE’s reputation and lift the organization’s brand.
Responsibilities:
- Media strategy and profile
- Thought leadership
- Celebrity and influencer engagement
- Additional responsibilities
Qualifications:
- Bachelor’s degree
- 10+ years’ experience of media or PR role or related sectors
- At least 10 years’ experience managing a team and working in a matrixed fast moving environment
- Existing relationships with press and PR professionals within the US
There are individuals who may use CARE’s name and trademark in emails and on websites in an attempt to solicit fees from interested job-seekers. Some examples of these fees are placement fees or immigration processing fees. CARE does not use recruiting or placement agencies that charge candidates an up-front fee of any kind. Occasionally, CARE does employ recruiting or placement agencies to help us identify candidates for specific employment within CARE. If you’re contacted by a legitimate recruiting or placement agency, there should be no charge to you. If you suspect that you have been a victim of fraud from someone purporting to be CARE, please contact us at legal@care.org.
We provide equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. If you’d like more information about your EEO rights as an applicant under the law, please click here.
About CARE
CARE is a major international humanitarian agency delivering emergency relief and long-term international development projects. Founded in 1945, CARE is one of the largest and oldest humanitarian aid organizations focused on fighting global poverty.
CARE tackles the underlying causes of poverty and social injustice in order to deliver lasting change in the lives of poor and vulnerable people. We believe that at its root, poverty is caused by unequal power relations that result in inequitable distribution of resources and opportunities between women and men, between power-holders and marginalised communities and between countries. Poverty cannot be overcome without addressing these underlying power imbalances.
In FY18, CARE and partners worked in 95 countries to reach 56 million people directly through 965 projects and initiatives. CARE also reached 340 million people indirectly through its advocacy, replication of successful programs and scale up of innovations.
”Overcoming poverty is not a gesture of charity. It’s an act of justice” -Nelson Mandela
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