To Acquire New Customers , create, drive and manage all activations and animations within the distribution & sales channel through Trade shows, Trade promotions, Branding & Market research & feedback.
- Work closely with the Sales and distribution team through development, effective participation and coordination of selling support strategy & activities eg Sitewise Activations, Listing Drives, MITs
- Create awareness of the brand service & products / offers through customer engagement, enhance distribution capillarity to improve awareness & drive visibility in all channels
- Develop, supervise, coordinate and participate in sales and promotion programs aimed at market penetration and acquisition growth
- Drive the Regional visibility agenda (PICOS / Brand Identity) by managing the distribution of Point of Sales materials for the region ensuring all materials are tracked and accounted for proper market execution
- Effectively & Efficiently manage Company and 3rd party resources allocated i.e. Rig, van + drivers, MC / DJ, sales agents / commandos
- Provide insights in the growth strategies in conjunction with partners and customers to drive business growth for assigned region.
- Act as media liaison during ATL events and activations in trade as well as application of the relevant BTL strategies to suit a 360-degree campaign during product launches and activations
- Provides Market Competitor analysis
Skills and Qualifications
- Bachelor’s degree in Business or related field
- Relevant professional Sales Management certification
- 3 – 5 years’ experience in similar role