Trade Marketing Manager 101 views

Job Description

To Acquire New Customers , create, drive and manage all activations and animations within the distribution & sales channel through Trade shows, Trade promotions, Branding & Market research & feedback.

Responsibilities

• Work closely with the Sales and distribution team through development, effective participation and coordination of selling support strategy & activities eg Sitewise Activations, Listing Drives, MITs
• Create awareness of the brand service & products / offers through customer engagement, enhance distribution capillarity to improve awareness & drive visibility in all channels
• Develop, supervise, coordinate and participate in sales and promotion programs aimed at market penetration and acquisition growth
• Drive the Regional visibility agenda (PICOS / Brand Identity) by managing the distribution of Point of Sales materials for the region ensuring all materials are tracked and accounted for proper market execution
• Effectively & Efficiently manage Company and 3rd party resources allocated i.e. Rig, van + drivers, MC / DJ, sales agents / commandos
• Provide insights in the growth strategies in conjunction with partners and customers to drive business growth for assigned region.
• Act as media liaison during ATL events and activations in trade as well as application of the relevant BTL strategies to suit a 360-degree campaign during product launches and activations
• Provides Market Competitor analysis

Skills and Qualifications

• Bachelor’s degree in Business or related field
• Relevant professional Sales Management certification
• 3 – 5 years’ experience in similar role

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