Fundraising Officer (Donor Cultivation) NOA Putrajaya #87231, Kuala Lumpur, Malaysia 234 views

Fundraising Officer (Donor Cultivation), NOA, Kuala Lumpur/Putrajaya, Malaysia #87231

Job no: 527806

Position type: Fixed Term Appointment

Location: Malaysia Division/Equivalent: Bangkok (EAPRO), Thailand

School/Unit: Malaysia

Department/Office: Kuala Lumpur, Malaysia

Categories: Private Fundraising and Partnerships, NO-1

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Hope

How can you make a difference?

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does – in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life – in its social, political, economic, civic and cultural dimensions – her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens – addressing inequity – not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Job organizational context

The position of Fundraising Officer (Donor Cultivation) (#87231) at the NO-A level in the Malaysia Country Office, in the section of Private Sector Fundraising & Partnerships, reports to the Fundraising Officer (Pledge Retention) #94996, who is at the NOB level.

Purpose for the job

UNICEF Malaysia has focused primarily on individual donors and by end 2017 had over 100,000 regular pledge donors with a total PSFR income exceeding RM55 million. This post is responsible for developing the planning, implementation, monitoring and evaluation of marketing communication strategy, to engage with existing and potential donors, to promote respect for children’s’ and women’s’ rights and to support UNICEF’s mission in the country.

Summary of key functions/accountabilities:

Contracts and Vendors Management

  • Work with Pledge Retention Officer to plan annual donor communication campaign, budget and vendor contracts required to support cash appeal mailing, upgrade and donor communication plan.
  • Prepare Terms of Reference (TOR), technical evaluation matrix, proposal template, manage tender bidding process with the support from Supply and Procurement unit and Fundraising Assistant.
  • Monitor contracts’ budget, expenditure and contract deliverables.

Campaign Management

  • Work closely with Marketing Services Officer and Pledge Retention Officer for Direct Mail, eDM and TM annual content plan.
  • Work with Pledge Retention Officer to review and update Marketing Communication Calendar for campaign deadline and content delivery.
  • Develop campaign brief for Marketing Services Officer and brief agency on creative direction.
  • Brief and monitor production vendors on working timeline and ensure mailing deadlines are met.
  • Brief and monitor performance on upgrade TM campaign.
  • Develop mailing and TM calling test to increase campaign response rate, increase average cash gift and frequency of donation.
  • Manage costing and ensure cost effective production of donor communication materials.
  • Provide regular training to TM agency.
  • Provide in-depth analysis of campaign test and strive to optimize ROI.

Mid-Level Donors Cultivation Programme and Support Donor retention programme

  • Work closely with Pledge Retention Officer and Marketing Services Officer to develop mid-level donors’ cultivation programme.
  • Support activities and events to build donor engagement.
  • Execute retention test and monitor progress.
  • Support retention/fulfillment agency to monitor retention mailing and stock level.
  • Review retention materials on periodic basis and refresh/update content when necessary.

Database marketing

  • Effective use and management of donor database to allow profitable selection and segmentation for mailing.
  • Develop annual plan for segmentation test to increase donor lifetime value


  • Prepare and submit campaign budget/forecast, trend analysis and periodic reports for all campaigns.
  • Generate monthly reports and analysis of campaign results.

Perform other reasonable related duties as assigned by the Pledge Retention Officer such as emergency fundraising.

Impact of Results

Effective communication to both potential and existing donors will support the achievement of the office’s fundraising strategy.

Competencies and level of proficiency required

Core Values

  • Commitment
  • Diversity and inclusion
  • Integrity

Core competencies

  • Communication [ II ]
  • Working with People [ II ]
  • Drive for Results [ I]

Functional Competencies:

  • Formulating Strategies and Concepts [II]
  • Relating and Networking [I]
  • Persuading and Influencing [II]
  • Applying Technical Expertise [I]
  • Learning and Researching [II]
  • Planning and Organizing [II]

Recruitment Qualifications


  • A first level University degree in the following areas: Communications, Journalism, or equivalent professional work experience in the Marketing communication area.
  • Advanced University degree in one or more of the disciplines relevant is an asset.


  • At least 1 year of working experience.
  • Preferably 5 years practical professional work experience in communication, print and broadcast media, or interactive digital media.

Language Requirements

  • Good working knowledge in English and the local language.
  • Knowledge of an additional UN language an added asset.


  • The remuneration for the above position may be access through UN Salaries Website as follows: (subject to mandatory deductions for pension contributions and health insurance, as applicable) and other benefits including 30 days of annual leave, mobile allowance, and dependency allowances for dependent family members.
  • Pension All staff members with six or more months of contract duration will be participants of the United Nations Joint Staff Pension Fund. The pensionable remuneration, will be subject to a
  • 9% deduction as a staffs contribution. The Organization pays a contribution equivalent to 15.8% of a staff’s pensionable remuneration to the fund on his behalf. On separation with less than five years of service, the staffs contribution will be refunded with interest. Website:


  • All eligible Malaysians are encouraged to apply.
  • A written test may be used as a form of screening.
  • In the event that your candidature is retained for an interview, you will be required to provide, in advance, a scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position. UNICEF only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: Some professional certificates may not appear in the WHED and will require individual review.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.


  • UNICEF is committed to workforce diversity and encourages all qualified male and female applicants to apply within its workforce and from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization.
  • Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.
  • Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Advertised: Dec 06 2019 Singapore Standard Time Application close: Dec 27 2019 Singapore Standard Time

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