Branding/Visual Identity Graphic Design Consultant, Home Based 130 views


The United Nations Volunteers (UNV) programme contributes to peace and development through volunteerism worldwide. We work with partners to integrate qualified, highly motivated and well supported UN Volunteers into development programming and promote the value and global recognition of volunteerism. UNV is active in around 130 countries every year. With field presences in over 80 countries, UNV is represented worldwide. UNV is administered by the United Nations Development Programme (UNDP).

In December 2018, the United Nations General Assembly adopted resolution titled ‘Volunteering for the 2030 Agenda for Sustainable Development’ (A/RES/73/140). The resolution defined the overall theme of the global technical meeting (GTM2020) as ‘Reimagining volunteering for the 2030 Agenda’ and requested that the meeting be held as a special event on the margins of the 2020 High-level Political Forum (HLPF) on Sustainable Development. The main aim of the meeting is for the global volunteering community to effectively position volunteering in the global agenda through enhanced recognition of the engagement and contributions of citizens through volunteering to the 2030 Agenda for Sustainable Development.

The GTM2020 will take place at a critical juncture under the 2030 Agenda. Five years following the adoption of the Sustainable Development Goals (SDGs), development actors are looking backwards to best practices and lessons learned and forwards to how the SDGs can be accelerated to achieve their targets over the next decade. Across the globe, Member States and other actors have taken steps to achieve the SDGs by 2030, including many that involve volunteering. However, progress has been mixed, and much work remains to be done. While, for example, extreme poverty has declined considerably, and countries are beginning to take serious climate action based on the ratification of the Paris Agreement, there remain critical areas that require a ‘much deeper, faster and more ambitious response.’

The GTM2020 will also take place at a time of rapidly evolving social, environmental, economic and political mega trends that bring new risks, create new opportunities, while also changing the development landscape. SDG Progress is increasingly threatened by a climate emergency. Development gains are being distorted by growing inequality. Migration is shifting populations and altering and disrupting social fabric, whilst exponential growth in technology is bringing changes to the way that people live and work. With the focus in 2020 on accelerating sustainable development against a backdrop of unprecedented change, volunteering can be a powerful means to engage people to ensure that global sustainable development efforts are owned by people, implemented by people and for people. However, volunteering – and how to engage volunteering – needs to be ‘reimagined’ so that it keeps agile, responsive and impactful.

While much work has been done to support volunteers, there are significant areas that require further attention. For example, the historical and geo-political legacy of volunteering discourse has largely focused on either international volunteering, mainly from the global North to the global South, or local ‘charity’ work. The value of volunteer actions led by the global South needs to be much better recognised, understood and promoted, with most research to date done by and in the global North. Despite significant changes in the forms and functions of volunteer activities, such as online and micro-volunteering and collection of citizen generated data, over the last decade, they have not been adequately mirrored in policy debates and official processes. Furthermore, how governments safeguard the rights of volunteers against the potential risks of exploitation and ensure safety, security and well-being of volunteers needs to reflect these realities, particularly given that volunteers are often the first responders at times of crises and shocks.

Against this dynamic, complex and challenging backdrop, there is a need to reimagine volunteering and the way that development actors engage with volunteering, backed by a broad and diverse evidence base, to support volunteers to become an integral part of the decade-long push to deliver the SDGs by 2030.

The strategic objectives of the Plan of Action to Integrate Volunteering into the 2030 Agenda, endorsed by UN Member States, are to:

  • Strengthen people’s ownership of the development agenda through enhanced civic engagement and enabling environments for citizen action;
  • Integrate volunteerism into national and global implementation strategies for the post-2015 development agenda; and
  • Measure volunteerism to contribute to a holistic understanding of the engagement of people and their well-being and be part of the monitoring of the Sustainable Development Goals (SDGs).

In line with these objectives, the GTM2020 is to strengthen recognition and support of volunteering through the generation and analysis of existing and new evidence, while providing a platform for the exchange of good practices, knowledge products and lessons learned. The GTM2020 will be the culmination of three years of evidence generation and validation in coordination and partnerships with multiple stakeholders at national and regional levels, in particular those from the global South.

Against this backdrop, four building block ‘workstreams’ will support the overarching theme ‘Reimagining Volunteering for the 2030 Agenda’.

  • Mapping trends and evidence on volunteering for the SDGs: This workstream will help to position volunteer efforts as we scale up efforts for 2030 and beyond.
  • Volunteering as SDG accelerator: This workstream will move from what we have learned and success-to-date to understanding how volunteerism might contribute to accelerating progress in tackling critical SDG challenges.
  • Next generation volunteering support: This workstream asks whether and how the package of ‘enabling environment’ solutions that governments and their development partners invest in needs to be updated.
  • Measuring volunteering for the SDGs: This workstream explores how volunteer measurement efforts might strengthen a people-centered approach to SDGs planning, monitoring and integration.

In addition, UNV is in the process of developing an online Knowledge Portal, to be launched at the GTM2020, as the go-to space for accessing up to date global, regional, and national data related to volunteerism.

Specifically, the portal will have three distinct components:

  • (1) The Volunteering DataBase is UNV’s unique offer which will sketch the global volunteering landscape. The database currently covers 120 countries and contains the following data sets: list of legislation; ILO-UNV measurement activities; and VNR reporting. It will be expanded to cover country profiles, and policies and schemes relevant to volunteering. In early 2020, data on the scale of volunteering will be published by ILOStats through the UNV-ILO project and will be accessible from the portal.
  • (2) In addition to data and statistics, the portal will feature an Evidence Library which will synthesise evidence products from UNV and other partners focusing initially on cross-cutting thematic areas such as youth, gender, climate change, and inequality and other on-demand topics that will help enhance our understanding of the contribution of volunteering to a specific development topic.
  • (3) There will also be a Knowledge Exchange section wherein users will be able to share and submit analysis and evidence products to complement resources available in the portal. Additionally, the portal will use crowdsourcing techniques such as surveys, online consultations, and policy challenges to further generate new evidence and raise awareness.

In early 2019, a logo for the Plan of Action was developed. It can be viewed at

Duties and Responsibilities

The objective is to create a basic, clean and consistent visual identity, communication materials, templates, graphics, promotional materials and infographics for the GTM2020.

GTM communication products is not just a UNV brand, it is an event for different stakeholders including UN Member States, the UN system, volunteer involving organizations, civil society, including youth and women’s groups, academia, the private sector and volunteers themselves at the global level. The GTM brand/ visual identity is to represent how we want the GTM2020 to be perceived and recognized. It will convey a clear and consistent identity every time we communicate publicly and during the event about the GTM.

Therefore, the consultant will be asked to

  • design and develop visual identity for the global technical meeting GTM2020
  • create the GTM visual look and style
  • design and develop visual templates
  • design graphic files
  • design promotional materials

The graphic designer will report to the Communications Specialist, ERCS communications team.

The consultant’s tasks include the following: Create the GTM visual look and style.

  • One style/ theme with different format to fit different sizes, cards and publications
  • Graphic style
  • Motion style

Develop branding guidelines for the use of the visual identity including:

  • Master Brand Logo
  • A brand colours palette
  • Typography
  • Photography styles and direction
  • Word choice upfront
  • Publications and presentations format guidelines
  • Promotional items and stationery guidelines
  • Infographic colours palette
  • General visual icons
  • Regional icons
  • Motion icons
  • Graphic charts guidelines

Communication materials design:

  • 1 Pull up banner with event design
  • 1 Back ground banner with event design
  • 1 Pull up banner for the event agenda
  • Save the date flyer

Create Communication templates

  • Invitations templates
  • Participant name tag templates
  • Multimedia presentations templates
  • Publications templates
  • Document templates
  • Logistics note template
  • Speakers / panel guidance notes template
  • Agenda template

Create graphic files

  • 35 Social media cards

Design promotional materials

  • Pens
  • Note books
  • E-banner, e-invites
  • A7 flyer for the knowledge portal
  • Any other required materials

Detailed information on the requirements for guidelines and products:

Master Brand Logo branding

  • Logo
  • Tagline
  • Position
  • Colours
  • Background
  • Space
  • Don’ts
  • Usage Over Photographs (Correct, not correct)
  • Vertical and horizontal logo
  • Placement of the logo on Publications

Partnership Logo Lockups branding

  • One partner
  • Multiple partner

Typography branding

  • Fonts: Replacement fonts, character set, using type; the spaces between lines
  • Type Style Examples: Size, leading, tracking for (headline, subhead, body text, sidebar text, caption
  • Type Style Examples for Word, PowerPoint: font, colour, size, leading, and tracking

Colour branding

  • Basic Palette: Core Palette
  • Secondary Platte
  • Colour specific for each workstreams

General branding guidelines

  • Publications format guidelines
  • Promotional items: colour, position the logo
  • Colour background pages and stationery: letterhead, envelopes, folders,
  • Logo position and contact information on back cover of publications

Deliverables and due dates

1- Submit the branding guidelines books- 06 January 2020, up to 3 feedback rounds

2- Finalize the GTM2020 branding guidelines books – 14 January 2020

3- Submit the GTM visual look and style, and templates for save the date flyers and invitations – 20 January 2020

4- Finalize the GTM visual look and style, and templates for save the date flyers and invitations – 23 January 2020

5- Submit and finalize other communication templates – 15 February 2020

6- Develop at least 10 web banners for the landing pages of the knowledge portal – 15 February 2020

7- Create the communication materials graphic options (banners) and finalize all graphic files in all formats needed, including print-ready files – 28 February 2020

8- Create 35 social media cards in different files options and finalization of graphic files in all formats needed, including print-ready files – Ongoing form 01 March – 01 July 2020

9- Submit and finalize the promotion materials designs 31 March 2019.

Total number of working days: 30 days.

  • The graphic designer is obligated to work within the required deadlines and be available to UNV for comments and corrections.


  • Excellent graphic design skills, with meticulous attention to detail;
  • Demonstrable creative flair in producing visual concepts and products related to humanitarian and development issues;
  • Ability to work independently and ensure punctual delivery;
  • Ability to provide helpful feedback as soon as required;
  • Flexibility and client-oriented approach.

Required Skills and Experience

  • University degree in Graphic Design, Communications, Journalism, Marketing and branding or other relevant fields;
  • Minimum 5 years of graphic design experience, developing creative visuals that depict powerful messages; relevant experience in development and cooperation related areas will be an asset;
  • Previous experience in branding and visual identity designating for big and high-level events.
  • Demonstrable experience producing motion graphics, social media cards for online promotion and outreach;
  • Proficient user of Photoshop or other photo editing software, and advanced computer skills;
  • Knowledge of the UN, volunteerism and development issues will be required;
  • Request of references for similar graphic design work. UNV will test graphic designers before collaboration

Criteria for Selection of the best Offer:

The selection of the best offer will be based on the combined scoring method, where the qualifications and methodology will be weighted 70 percent, and then combined with the price offer, which will be weighted 30 percent.

Key selection criteria are

  • Design track record with demonstrated experience branding and visual identity development and design (40%);
  • Quality and relevance of branding and visual identity guidelines samples delivered (30%);
  • Relevance of ideas in the methodology proposal (30%).

Application procedure

Applicants have to provide a technical and financial proposal.

The technical proposal shall consist of:

  • Motivation Letter describing their interest in the assignment and why they are the most suitable for the work;
  • Latest personal CV or P11, including past experience in similar projects and at least three references
  • A technical proposal: shall describe the methodology and the approach on how to fulfil the required deliverables as well as outline the major components of its implementation;
  • Design samples: a variety of branding and visual identity development and design (on your own without other technical assistance).

The financial proposal shall consist of

  • Letter to UNDP Confirming Interest and Availability-please fill in the attached form; The financial proposal shall consist of an all-inclusive lump sum for the whole duration of the contract period, which shall include the consultancy fee, costs of living, costs for insurance, and cost of travel to and from the duty station. The financial proposal shall also contain a breakdown of these costs. The lump sum/contract price is fixed regardless of subsequent changes in the cost components


Qualified women and members of social minorities are encouraged to apply. Due to the large number of applications we receive, we are only able to inform the successful candidates about the outcome or status of the selection process.

How to Submit the Application: To submit your application online, please follow the steps below:

  • Merge your Cover Letter, CV, Technical Proposal and Letter to UNDP Confirming Interest and Availability (including the financial proposal) into a single file. The system does not allow for more than one attachment to be uploaded;
  • Click on the Job Title (job vacancy announcement);
  • Click ‘Apply Now’ button, fill in necessary information on the first page, and then click ‘Submit Application;’
  • Upload your application/single file as indicated above with the merged documents (underlined above);
  • You will receive an automatic response to your email confirming receipt of your application by the system.

Queries should be sent to : [email protected], clearly marking: 94136 – Branding/Visual Identity Graphic Design Consultant.

Applications sent by email will not be considered.

For your reference, kindly find the link to Individual Contract template and General Terms and Conditions.

UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence. UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.

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